Every organization captures data. Few have direction.
Mnara Group designs the KPIs, formulas, and benchmarks that show you where to steer. We draw the blueprint. Your team builds it.
Mnara: Swahili for lighthouse
Data everywhere. Decisions on guesswork.
That gap has a cost: margin for small businesses, funding for non-profits, and focus for corporations.
Reports keep piling up
Spreadsheets, platform exports, and monthly decks multiply. Nobody agrees on which numbers actually matter.
Leaders still steer by feel
Decisions rest on gut instinct or last quarter’s numbers, with no baseline to measure progress against.
Every month without clear metrics has a price.
Some of it you’ll pay later. Some of it you’ve already paid in budget, staff time, and opportunities nobody saw coming.
What you gain
A clear view of what drives results, baselines that prove progress, and decisions that hold up in front of a board, a lender, or a funder.
What you lose without it
Spend on what doesn’t work, growth that hides shrinking margins, and funding that goes to organizations with better proof.
What you’ve likely already lost
Staff hours spent rebuilding reports by hand, opportunities spotted too late, and decisions you can’t defend for lack of a baseline.
Reach times Engagement leads to Impact
- Reach
- The right people you touch.
- Engagement
- How deeply they act.
- Impact
- The outcome you exist to produce.
Engagement multiplies reach, so a zero in either wipes out impact. A million people reached with zero engagement produces zero impact.
Foundation. Tower. Beacon.
Three tiers, built from the ground up the way a lighthouse is. Each answers one question.
The tiers map directly to a nine-week process, so every phase produces something your leadership can use.
Three kinds of organizations. Three distinct problems.
Choose yours. Each has its own page, its own metrics, and its own pricing.
Protect your cash and your pay.
Scale safely, run leaner, and know which numbers drive owner profit.
For small businesses Non-ProfitsTurn your mission into evidence.
Prove program impact to donors and grant boards with outcomes they can verify.
For non-profits CorporationsOne set of numbers. Every department.
Break down data silos, tighten operations, and align the executive team on a single scorecard.
For corporationsWe design the logic. Your team builds the software.
Mnara Group delivers the strategy and the blueprint. Your IT or BI team, or our developer partners, handle the build.
What we deliver
- KPI definitions and formula logic
- Metric blueprints and source data mapping
- Peer benchmarks
- Layout specifications for executive reporting
What your builders handle
- Dashboard and software builds
- Data entry and pipelines
- Ongoing technical maintenance
20+ years of measuring what matters.
Mnara Group is led by Rich Williams, Principal. He built Sesame Workshop’s first global metrics measurement framework, and led research and forecasting at MTV Networks and BET Networks.
Tie every major decision to a number you trust.
The intake takes about five minutes. Your answers shape our first conversation.