MNARAGROUP
Approach

We design the logic. Your team builds the software.

Mnara Group delivers the strategy and the blueprint. Your IT or BI team, or our developer partners, handle the build. You get clear direction without a software project attached.

Division of labor

Strategy here. Build there.

Keeping design and build separate means the formulas are settled before anyone writes code. Your builders work from a spec, not a guess.

What we deliver

  • KPI definitions and formula logic
  • Metric blueprints and source data mapping
  • Peer benchmarks
  • Layout specifications for executive reporting

What your builders handle

  • Dashboard and software builds
  • Data entry and pipelines
  • Ongoing technical maintenance
Our method

Reach times Engagement leads to Impact

Reach
The right people you touch. Not everyone. The ones who matter to your outcome.
Engagement
How deeply they act. Visits become purchases, sign-ups become completions, accounts become adopters.
Impact
The outcome you exist to produce: profit, margin, or measured change.

Engagement multiplies reach, so a zero in either wipes out impact. A million people reached with zero engagement produces zero impact.

One method, three applications

The formula changes shape for each kind of organization.

Small businesses

ReachQualified leads
EngagementRepeat purchases
ImpactOwner profit

For small businesses

Non-profits

ReachPeople served
EngagementProgram completion
ImpactMeasured change

For non-profits

Corporations

ReachActive accounts
EngagementAdoption
ImpactMargin

For corporations

Our framework

Foundation. Tower. Beacon.

Three tiers, built from the ground up the way a lighthouse is. You can’t aim the light until the tower stands, and the tower can’t stand without a foundation.

BeaconWho acts on it?
TowerWhat should we measure?
FoundationWhere do we stand?
Tier 1 · Benchmarking

Foundation

Where do we stand?

We audit what you track today and set the baseline. Then we compare your numbers to peers and to your own history, so you know whether you’re ahead, behind, or flat.

Tier 2 · Metric Architecture

Tower

What should we measure?

We design the KPIs and formulas that connect reach, engagement, and impact. Every metric gets a definition, a calculation, and a mapped data source.

Tier 3 · Executive Alignment

Beacon

Who acts on it?

We assign owners, set the reporting rhythm, and specify the executive report layout. Leadership looks at the numbers that matter and knows who answers for each one.

How we work

Nine weeks. Three phases.

The full engagement runs nine weeks. The Foundation Scan takes three weeks, and Foundation + Tower takes six.

  1. Weeks 1–3

    Audit & Discovery

    We audit your current tracking and build a sector benchmark scan.

  2. Weeks 4–6

    Metric Architecture

    We design the KPI formulas and the layout specifications.

  3. Weeks 7–9

    Blueprint Handover

    We deliver the final blueprint, ready for your builders.

What you receive

A blueprint your builders can follow.

  • The Data Strategy Blueprint
  • KPI definitions and formula logic
  • Source data mapping rules
  • Layout specifications for executive reporting
  • An executive summary of immediate opportunities
Your side of the work

A light lift.

  • One 60-minute executive interview
  • Access to your existing reports
  • Sign-off on the KPI draft
  • A final review call

On a protected timeline

Two revision rounds lock the formulas before anything gets built. If data runs late, the timeline pauses, so nothing gets rushed. Fixed scope means no surprise invoices.

Tie every major decision to a number you trust.

The intake takes about five minutes. Your answers shape our first conversation.

Let’s Begin